“Love like you have never been hurt, dance like no-one’s watching and live like it’s your last day on earth. ”
STYLE EXPERT, JERSEY DESIGNER AND MUM TO TWO LITTLE ONES.
Background? I worked as a stylist, manager and buyer for labels and stores such as Brown’s, South Molton St in London, as well as Jag, Oroton and David Jones in Sydney. After gaining valuable insight into the business and commercial side of the fashion world I made the decision to follow my dream of creating her own fashion label.
Best part of what you do? Seeing a customer come out of the dressing room looking and feeling amazing… I get such a thrill when a customer comments on how much they love a piece in the collection.
Why Made in Australia ? From the very beginning of the label I have always been adamant about having everything made in Australia. This was despite many people telling me "its cheaper to go off shore". However its never been about that for me. I love that I can visit my production house whenever I need to, I love creating relationships and knowing that this label is about quality over quantity.
This label about longevity- helping make sustainable clothing that wont harm the planet.