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What is "Dead-Stock" Fabric ?

August 01 2025 – Katie Perry

What is "Dead-Stock" Fabric ?
What is "Dead-Stock" Fabric ?

What makes deadstock fabric especially sustainable is that it gives new life to materials that would otherwise be discarded and sent to landfill. These are surplus fabrics from other designers, mills, or manufacturers—often produced in excess or abandoned due to slight overordering or changes in production. By repurposing deadstock, we’re not only reducing textile waste, but also avoiding the environmental costs of creating new fabric from scratch. It’s a smart, circular approach that extends the life of existing resources, minimises overproduction, and helps reduce the fashion industry’s overall footprint.

Even More Sustainable

In addition to using eco-conscious fibres, we also repurpose deadstock fabric—excess material from other productions that would otherwise go to landfill. By giving this fabric a second life, we reduce waste and create something truly special. These pieces are limited edition, and once a colour or style is sold out, it's gone for good.