Comfort Isn’t Just About Activewear

It’s official – ‘athleisure’ or ‘activewear’ has taken on a category of its own in the retail apparel industry. The lines are completely blurred between what we wear to the gym and what we wear to brunch with the girls. Activewear is a fashion statement. But is it just laziness and comfort that has produced this billion dollar industry?

Lines will continue to blur between fashion and sportswear as more and more of us adopt this trend. So is activewear so acceptable nowadays that you don’t even need to be actually exercising to wear it? Last week I saw young woman wearing active wear to the cinema, on a Saturday night. Is that going too far? I think so…Comedy group Skit Box’s satirical video Activewear pokes fun at women wearing the gym kit without being active, and went viral with more that 1.5 million views.

Watch it here…

It’s easy to think that comfort only exists within the activewear fashion category. But, fear not fashionistas – there are still plenty of options out there that don’t contain Lycra or fluro colours. Look for fabrics such as modal, cashmere, or merino jersey that will stretch with your body. Brands like Banjo and Matilda, Jac & Jack or Katie Perry all offer easy wear styles.

So unless you are a personal trainer or actually out there ‘being active’ there are plenty of options that will have you looking effortlessly chic. Try these comfy, Australian-made staples to add to your everyday style collection and keep active wear for when you need to be active.