PERTH-BASED DESIGNERS TAKE GLOBAL POP-UP SHOP PHENOMENON

TO A WHOLE NEW LEVEL

Designers hit hard by online purchasing and the Global Financial Crisis are looking for smarter ways to connect and engage customers, most recently embracing the emerging phenomenon of ‘pop up shops’.

The pop-up shop (also known as ‘flash retailing’) is a trend of opening short-term retail spaces that originated in Los Angeles. Recently, pop-up shops have been sprouting in the laneways of Perth’s CBD like mushrooms after the rain, with locals loving the spontaneity of stumbling on a fleeting niche retailer.

In the lead-up to Christmas, five Perth-based designers are taking this experience to a new level, with an event that marries the pop-up shop with a farmer’s-market-style experience, supports local charity and does so in a unique, socially interactive setting complete with wine and canapés.

The inaugural Australian Designers Christmas Wrap Event will pop up for 8hrs on Thursday, 29 November at Seasons of Perth, with 10% of sales and raffle tickets supporting local charity, Teen Challenge WA.

The products showcased will include men’s underwear by Artillery 4 Men, handmade upcycled and sterling silver jewellery by Montsalvat, boutique skincare Pink Hibiscus (a favourite of Jackie O and Bessie Bardot), soy based candles by Wicked Wix and last, but not least, fashion designer Katie Perry will present her latest spring collection.

Katie Perry says, “The idea was bourn from the increasing pressure on emerging Perth-based designers to find new ways to engage and retain customers. At the Christmas Wrap, Perth people can connect with their local designers at a grass roots level. They can ask things such as “how is this made?”, “how do I best wear or use it?” and “where did your idea for this come from?” It is a richer, more social designer shopping experience that creates a stylish way for customers to do all their shopping in one spot whilst enjoying a glass of wine.”

EVENT DETAILS
Name: Australian Designers Christmas Wrap Event www.designerchristmasevent.eventbrite.com.au
Date: Thursday, 29 November 2012
Time: 12pm-8pm

Its the race that stops the nation...

Fun, fashion, food and wine at Robert’s to celebrate the race that stops the nation. Fashion parade by Katie Perry, songs by Sean Martindale, food by George Francisco along with games on the lawn, sweeps and the races on the big screen. Three course menu designed by George and includes beer and selected Tower Estate wines. Book now to for a guaranteed a great day. Prizes for best dressed and best hat.

Katie will be launching new collections with the chance to purcahse directly from the catwalk as well as couture hats by Yummii& I

Where: Robert’s Restaurant Halls Road Pokolbin

When: Tuesday November 6, 2012.

Time: Midday

Cost: $95.00

RSVP: 02 4998 7220 (essential)

Its the first KATIE PERRY event hosted by....KATIE PERRY in Perth

Its been a out 2 months since having launched the collection in Perth and after having nearly monthly events back in Sydney I decided to host my very own one.

This is no ordinary Katie Perry event as I decided to incorporate 2 other Australian business...skincare and jewellery ! (more about them in tomorrows blog)

It feels a little like starting again as I am having to make the contacts I normally have back in Sydney and really having been here for such a short time my fingers and toes are crossed

that it does end up with me and my team standing around eating !

So if you are in Perth next Thursday 11th October from 5.30pm till 9pm 


It will be  a fun girly evening of fashion, jewellery, bubbles and beauty plus goody bags for the first 50 people !!

RSVP info@katieperry.com.au

Recently I came back from a short to the Maragret River. I am always intrigued with how different industries use technology to create interactive customer service.

So it was a surpirse to see a winery using IPADS for wine tastings. No longer do you just go up to a counter and taste the wine this was all about creating an experience that begins the moment you enter the estate.

Walking into the beautiful Voyager Estate  with a rose agrden and beautifully styled Cape Dutch architecture. So sitting by an open fire I was given an ipad, 5 glasses, my own wine maker come and explain about each wine. I was then left to taste each wine in my own time and use the ipad to read notes on each wine.

Now not only was this a very different wine tasting it was actually a very good marketing as it cost $25 which would be taken off if you purchased a case of wine! To try it out for yourself and for more information please visit http://www.voyagerestate.com.au/

Example of the ipad for wine tasting

Modal fibres- An environmentally friendly choice

You like soft and high quality fabric, but don't want to spent hours of gentle care, washing and drying?

Modal is a manmade fibre made by spinning reconstituted cellulose, often from beech trees. It is also one of very few biodegradable fabrics avaiable

The easy and soft fibre is often used for bathrobes, bedding and underwear. So they are made to give you comfort and feel smooth against the skin. Also its so beautiful and appears like silk as its lustrous, sheeny and glossy.

It holds colour when machine washed in warm water and doesn't become rigid. Even after many washings, it will hold its soft and smooth characteristics. Its resistant to fading and shrinkage.

Shop KP pieces made of Modal:

The Positano Top, its long sleeves are especially nice for some cold autumn days

The Sorrento Top, the loose fit easily hides some flaws

Stay True,

Katie xx