PERTH-BASED DESIGNERS TAKE GLOBAL POP-UP SHOP PHENOMENON

TO A WHOLE NEW LEVEL

Designers hit hard by online purchasing and the Global Financial Crisis are looking for smarter ways to connect and engage customers, most recently embracing the emerging phenomenon of ‘pop up shops’.

The pop-up shop (also known as ‘flash retailing’) is a trend of opening short-term retail spaces that originated in Los Angeles. Recently, pop-up shops have been sprouting in the laneways of Perth’s CBD like mushrooms after the rain, with locals loving the spontaneity of stumbling on a fleeting niche retailer.

In the lead-up to Christmas, five Perth-based designers are taking this experience to a new level, with an event that marries the pop-up shop with a farmer’s-market-style experience, supports local charity and does so in a unique, socially interactive setting complete with wine and canapés.

The inaugural Australian Designers Christmas Wrap Event will pop up for 8hrs on Thursday, 29 November at Seasons of Perth, with 10% of sales and raffle tickets supporting local charity, Teen Challenge WA.

The products showcased will include men’s underwear by Artillery 4 Men, handmade upcycled and sterling silver jewellery by Montsalvat, boutique skincare Pink Hibiscus (a favourite of Jackie O and Bessie Bardot), soy based candles by Wicked Wix and last, but not least, fashion designer Katie Perry will present her latest spring collection.

Katie Perry says, “The idea was bourn from the increasing pressure on emerging Perth-based designers to find new ways to engage and retain customers. At the Christmas Wrap, Perth people can connect with their local designers at a grass roots level. They can ask things such as “how is this made?”, “how do I best wear or use it?” and “where did your idea for this come from?” It is a richer, more social designer shopping experience that creates a stylish way for customers to do all their shopping in one spot whilst enjoying a glass of wine.”

EVENT DETAILS
Name: Australian Designers Christmas Wrap Event www.designerchristmasevent.eventbrite.com.au
Date: Thursday, 29 November 2012
Time: 12pm-8pm

Katie Perry and Magenta Shores Golf Club unite to help Kids In Need

Fashion Designer Katie Perry and Magenta Shores Golf and Country Club are proud to announce they will host an inaugural fashion and golf demo day on Friday, 11 May 2012 to support Central Coast Kids In Need, a locally run charity that supports families with seriously ill children.

With stunning views of the course and Magenta Shores Beach, the event offers 100 women the opportunity to improve their technique at a golf clinic with professionals from Callaway Golf, enjoy a light lunch and view a fashion show by Katie Perry and all by supporting a great cause! There will be opportunity to win prizes including a 12 month gym membership to Anytime Fitness, a wardrobe styling voucher from Lydia Jane Saunders, Katie Perry gift vouchers, a dinner voucher to Varretts Resturant, haute couture hat from Yummii&I, a beauty voucher from Mii Spa, to name but a few.

Proceeds from the day’s events will provide financial assistance to families whilst their seriously ill children undergo treatment.

Central Coast Kids In need is a charity that Katie Perry holds close to her heart. In working with the Ronald MacDonald Foundation a few years ago, it became clear to Katie that she wanted to help children in need outside Sydney, where funds are maybe not as freely available.  Katie Perry said “The aim of the Katie Perry label is to bring quality and comfort to the lives of women. By hosting this event, we hope to enhance the quality and comfort of the families who care for children with serious illnesses”.

Adding further “The combined fashion/golf demo day is a perfect gift for friends, mums and daughters to spend quality time in the lead up to Mothers Day and support a worthy cause”.

Howard Cao, from Magenta Shores Realty said “We have long been a supporter of the local community and the alliance with Katie Perry and Central Coast Kids In Need was a unique opportunity to support women locally and a charity in need”.

The event will take place from 10:00-3:00pm at Magenta Shores Golf and Country Club on Friday, 11 May and cost $55.00 per person and include a clinic/demo with golf pros, fashion show, gift bag and light luncheon with beverages. 

Katie Perry creates clothes that combines lifestyle, travel and fashion beautifully. Her designs are made from 100% silks and Australian Jersey fabrics and are designed and created exclusively in Australia.
From the beginning, Katie’s personal philosophy was aligned to the company philosophy. Trust, Style, Inspire, Quality and Comfort are values which are infused into all her collections. www.katieperry.com.au
About Magenta Shores Golf and Country Club

Magenta Shores offers an absolutely unique 18-hole golf course set amongst some of the most inspiring and un-spoilt surrounding on a pristine peninsular between Tuggerah Lake and the Pacific Ocean. Magenta Shores offers you the perfect choice of residence, from luxurious resort style Villas and Golf Homes to breathtaking Beach Homes. Surrounded by our magnificent award-winning golf course and 5-star resort facilities, they are the ideal accompaniment to a peerless golfing lifestyle.
In these spectacular architect-designed homes you'll enjoy the ultimate in golf resort living in your own exclusive residential precinct, with majestic views over the idyllic green of the fairways, the parkland and the ocean.

Choose to live the Magenta Shores life year-round or use it as your luxury holiday getaway. For more information call 02 4334 3920 or visit www.magentashores.com.au

To register and for more information please visit www.katieperrymagentashores.eventbrite.com.au or call 0430 466 990.

It was my absolute pleasure to be invited last night to the Lucca Leadership dinner. This was s chance to meet participants who are currently doing the week long leadership course.
As I walked into the gorgeous Mahrata house I got a twinge of nostalgia. Just last year I was one of those participants and its amazing how much has happened it just one year. I learnt so much on the course and find myself using many of the techniques when dealing with every day issues.
It was great reconnecting with Lucca (the charity the KP label supports) and seeing where some of the money is actually going.

The participants that spoke did so with courage and clarity and I for one came away exited. They spoke of depression, self doubt and conquering these concerns to now go onto setting up projects, mentoring and helping those less fortunate. Too often the media represents this new generation as the “me” generation yet here are 30 young people wanting to make a change for their communities.

It is also about the small changes and I know I can have grand ideas that then never go anywhere except on a sheet of paper. So this week will be about the small changes such as setting up a recycling bin at the studio. One step at a time……

Visit www.luccaleadership.org.au to find out more

Last night I went to a prescreening of "the garden at the end of the world".

It is a documentary that had the audience laughing,crying and I for one walked away feeling so lucky for all I have. What I really loved about the film is the passion and dedication the film maker has for getting a story out to the public. It was a honest piece of work and I love to see/meet people that are dedicated to making a difference.

On the night Mahboba was there ,see the picture below,and she is another person that has dedicated their lives to making a difference.By setting up orphenages in Afghanistan she is making a huge difference to the next generation of children.

This is a film about hope and I highly recommend it anyone

For more infor about the film go to www.thegardenattheendoftheworld.com