KATIE PERRY TAKES AN INSPIRED STEP AT FASHION FORWARD FESTIVAL
Wednesday. 5 May 2010
Fashion designer, Katie Perry will launch her latest collection at The Fashion Forward Festival on the 7 May, 2010 at Paddington Town Hall. The Fashion Forward Festival Syd 2010 is the first in a platform of fashion events to showcase emerging designers whilst raising revenue and awareness for the AIDS Trust of Australia.
Katie Perry’s latest collection is named after one of the Katie’s core brand values, Trust.
The Trust collection was borne from Katie Perry’s ‘Inspire wall’ at her studio in Mosman. The inspire wall is a collection of thoughts and ideas from women about life and fashion.
Katie says “what inspires women and the way they want to feel about themselves is very important to me and how I create each collection. There is a great quote that you can’t help relate to as an artist and that is “its not what you do in life, its how you make someone feel’ - it’s a philosophy I believe in”.
A key to Katie’s collection has always been about how women feel and this has cemented her use of soft Australian jersey in her collections. With this idea in mind, Katie will bring a new ‘Inspire’ wall to the Fashion Forward Festival and guests are invited to write about what inspires them about fashion. Everyone who writes will go in the draw to win a luxury night at Novotel, Darling Harbour.
Comfort is so often aligned with clothes that have poor cut or are un-inspiring in style. This is a view Katie Perry is changing. The New York dress is fabulous example of how comfort and sexy can co-exist. It’s a dress that Katie claims is “‘The most flattering dress I have ever worn. When I wear this dress I feel confident, sexy, and beautiful – its feels like a second skin yet elegant at the same time – I trust the style and fabric to make me feel special”.
Renowned for her lifestyle label this collection provides comfortable style whether you are travelling, at work, lounging at home with friends and family. Women around the world have commented on the fabric,
For a sneak preview of Katie Perry’s “Trust” spring summer 10/11 collection, visit stand no. 22 at Fashion Forward at Paddington Town Hall on 8-9 May, 2010 from 10.30am to 6.00pm daily.
For media interview or further information contact:
Katie Perry Jo Stiles
0430 466 990 0414 499 199
About Katie Perry:
Katie Perry clothes are pieces that blur the line between home and play. All the clothes are designed and created exclusively in Australia. Keeping business local ensures the highest quality goes into every step of the process. Part of this lifestyle brand is also in “giving back”. So a percentage of every sale goes to Lucca Leadership, an Australian charity. The designer Katie Perry could be described as a citizen of the world: living in Asia, Europe and Sth Africa before settling in to Sydney. Fashion runs through Katie’s blood. Her mother worked closely with the Benetton brothers before launching her label in the 70’S dressing the likes of Princess Dianna and Paul McCartney. It was only natural then for Katie herself to become a designer. Katie has worked as a stylist, manager and buyer for such stores as Molton Brown, Oroton and David Jones. After gaining insight into the business and commercial aspects of fashion, her design skills were ready to be utilised with the launch of her namesake label.
About Fashion Forward Festival:
Fashion Forward Festival will showcase 60 emerging Australian Fashion designers and their labels showing under one roof. Guests will be able to buy some of the newest and coolest fashions that haven’t even hit the stores yet! There will be music, a full functional bar to chill out in, runway shows, pamper stations & many other activities you can be part of.
|Posted in: fashion events||
So what can you expect for winter 2010.
You can now have a sneak preview .
It will be sold online and through stores by mid March 2010.
We are accepting preorders now so you wont miss out.
|Posted in: Katie Perry Australian designer||
Yesterday I caught up with a friend who had started a label at the same time as me. Together we catch up every few weeks to pull apart our lives and where our labels are at. Through at the journey there have been through the low times when manufactures didn’t deliver (me) and the high times getting a partner on board (him)
We always seemed to be at similar stages and have both seen each other through the good times and the not so great times.
However throughout it all we kept pushing along tired, excited and a little crazy. Yesterday though he said he had lost the spark after yet another problem made it impossible to continue.
It really made me question when do you know when to call it quits and is it better to have a break? Then there is the chance you will come back energised and ready or have lost the momentum you have. Fashion is a hard industry and one that through the few highs and many lows you have to just keep going.
A very wise man (my agent) told me about a Chinese warlord who said to make it a success you have to land on the beach and burn all your boats so it is a do or die situation.
I agree with that to some point as you must also know when to pull back or atleast back a run for the ocean.
So to my lovely friend I hope that you do whatever makes you heart sing.
PS With a new collection due for delivery in March I am only on the way up!!!
|Posted in: Australian designer||
It was my absolute pleasure to be invited last night to the Lucca Leadership dinner. This was s chance to meet participants who are currently doing the week long leadership course.
As I walked into the gorgeous Mahrata house I got a twinge of nostalgia. Just last year I was one of those participants and its amazing how much has happened it just one year. I learnt so much on the course and find myself using many of the techniques when dealing with every day issues.
It was great reconnecting with Lucca (the charity the KP label supports) and seeing where some of the money is actually going.
The participants that spoke did so with courage and clarity and I for one came away exited. They spoke of depression, self doubt and conquering these concerns to now go onto setting up projects, mentoring and helping those less fortunate. Too often the media represents this new generation as the “me” generation yet here are 30 young people wanting to make a change for their communities.
It is also about the small changes and I know I can have grand ideas that then never go anywhere except on a sheet of paper. So this week will be about the small changes such as setting up a recycling bin at the studio. One step at a time……
Visit www.luccaleadership.org.au to find out more
|Posted in: Charity work||
This is my favorite time of year.
Although here in Sydney it's sunny and hot outside and the carols of "dashing through the snow" don't quite work.
Having said that since the end of November my Christmas tree has been up and I am addicted to Diana Krall's Christmas CD.
This is also the time of year that highlights the inner struggle with having your own business. Whilst everyone is on holiday or working minimal amounts I am deciding how much time can be taken off guilt free.There are so many factors to decide on and as this is my first Christmas at my studio I have little knowledge to go off. Will customers be coming to the studio or hitting the department store sales,will I disappoint someone if I am closed, how much time do I need to be refreshed and energized for the new year? Oh the many many questions.
I have already changed my mind numerous times and have finally settled on Jan 2nd as this will be the first paddington markets for 2010.
So I will see if I can go Christmas and boxing day without turning on the computer.
I hope you have a very merry Christmas and that 2010 is all you wish for.
|Posted in: Katie Perry||